What is digital marketing how does it work


Digital marketing includes all marketing efforts using electronic devices or the Internet. Businesses leverage digital channels such as search, social media, email, and other websites to connect with current and potential customers.

How does it work

Search Engine Optimization: Every time you need to know or buy something, first of all search it on Google search engine. When results are distributed, a consumer usually gets what they are looking for on the first or second page of a Google search.

This is where SEO comes into play. Making your website SEO friendly is one of the most important stages in digital marketing. Without optimizing your website to be search engine friendly, you will lag behind in searches and miss the opportunity to grab potential leads and make contact with your business.

Pay-per-click Advertising: In simple words, whenever a user clicks on your advertised advertisement, you have to pay for the number of clicks. This is the easiest and fastest way to get traffic to your website. Traffic received through this method is not considered organic.

Content Marketing: Content marketing holds an important place in the world of digital marketing. Whatever online marketing strategy you may have, without content marketing you will not be able to build a customer base, brand, and enable your target audience to be interested in your business.

Social Media Marketing: You can promote your brand and your content on social media channels to increase brand awareness, increase traffic, and generate leads for your business. Channels you can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

Email Marketing: According to Forbes, an average person checks their mail 15 times a day but the number may be higher. Email marketing may not be the primary source for renewing your business, but it is often used as a form of communication with your customers, who have liked your services or products, and your business. Selected to subscribe to the update.

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